In order to get the most out of your SEO process, you have to ensure that your domain name is suitable for the project at hand. SEO is not something that you can just slap together, and it usually calls for professional help to take place. In regards to your domain name, it’s something that helps people identify your brand online but that is only skimming the surface of what is needed to be covered. You are going to be putting a lot of money into these authority sites or, at least, what you hope will turn into authority sites; which is why it is crucial to capitalize on your SEO efforts.
Here are some things you should always take into consideration when choosing your domain name.
Google likes brands because users like brands.
1.Does It Match Your Brand Name?
You should choose a domain name at the same time you choose your business name. In other words, if you already have a business name, you should use it as your domain name as well. Google likes brands because users like brands. A strong online brand means users are more likely to click on, read, share, and link to a website. The more people will remember your brand, the more they will revisit you, and thus increasing your website’s credibility and trust value – end result: positive branding that will help your website gain higher Google rankings.
Without keywords, you won’t be able to appeal towards your preferred demographic. There’s a reason why people research their keywords in abundance before working with them, as it’s something that people have become accustomed to. A domain name without any keywords is fine, but only if you’re looking for a branded domain name. Every single domain name and website can be associated with keywords. For example, let’s just say that your website is called “www.beautifulandsassydress.com” – this means that every single keyword associated with your domain name needs to pertain towards dress.
3. Is It Easy to Read/Spell?
This is a no-brainer for building a strong brand which people remember. Not only that, but it will help people find you – a running theme here!
4. Is It Short?
Not only is a short domain name better looking, easier to remember and type into a browser, it’s also better for your email addresses and business cards.
5. Is it properly spelt?
Avoid intentionally misspellings. It may seem creative to use a misspelled word as your brand name. But do keep in mind that not all customers will appreciate your creativity. The last thing you want is leaving your customers confused. Same goes for using numbers and hyphens in your domain name. When a person hears your domain, they might not know whether to spell the number or to use a numeral. Similarly, many users will type the domain without the hyphens and end up on a different website. Best is to avoid using numbers and hyphens in domain names.
Choosing a SEO-friendly domain name is much easier than you think, all you need to do is keep it simple and focus on branding. Keep in mind that you cannot depend on your domain name solely to rank in search engines – domain name is just a small building block to a good website.