Webtizers provided keyword research services to CallaBowl an online food company that provides different classes of continental and African dishes. Webtizers worked with the company to redefine its approach to SEO after a proper website auditing process. We then took the approach of fixing both the on-page and off-page SEO issues.
Keyword Research Strategy:
Comprehensive keyword analysis and keyword gap research were done in order to know where the opportunities are for this company in the online space. A detailed analysis using the Powersuite website auditing tool, Google Search keyword tool, keyword planner, and a couple of other tools were used for this project. We focused on bought generic and buying longtail keywords to improve their search ranking. Also, we implemented a rich snippet to get them listed on Google for basic keyword searches.
We also implemented for traffic monitoring and website metrics monitoring for them. We indexed their pages online using the Google webmaster and on Bing Webmaster.
Furthermore, we implemented we registered and set up the company’s Google analytics page in order to gain insight into their audience and how best to optimize their pages for their target clients looking for them online.